• home Home
  • keyboard_arrow_right Uncategorized
  • keyboard_arrow_right Posts
  • keyboard_arrow_rightNew Ghana flag carrier to operate domestic flights

Uncategorized

New Ghana flag carrier to operate domestic flights

todayAugust 16, 2021 14

Background
share close

13th May 2019 | Elizabeth Sasu

Based on the agreement signed, Ghana’s new national airline will operate domestic flights to build its brand, and become a household name, just as the defunct Ghana Airways did in the past, before exiting to focus on regional and intercontinental flights.

Tewolde GebreMariam confirmed this to the B&FT before the signing of the final agreement: “[If we are chosen] we will operate domestic flights in addition to regional flights.”

Analysts have raised concerns about the new flag-carrier operating domestic flights as the market is not big enough for such a huge number.

Ing. Simon Allotey, Director-General of the GCAA, however, believes that the: “Strategy is not to kill the competition. The whole idea is not to take the large market share, but to let Ghanaians know that this airline also exists; this is the quality of service to expect so if you are travelling to the sub-region, you may consider it.

There are some people who fly the same airline no matter what. So we need to build a loyal customer base and it [new carrier] cannot do that without domestic operations. Look at Ghana Airways, they did domestic for a long time before focusing on regional and intercontinental flights.”

The desire to establish a new home-based carrier after the collapse of Ghana Airways—a fully state-owned entity—and the subsequent collapse of Ghana International Airlines, established with private sector participation after the collapse of Ghana Airways, according to government, stems from growth in the sector experienced on the continent and the industry’s future potential.

Source: aviationghana

Written by: Adwoa Sasu

Rate it

Previous post

Uncategorized

Gov’t, Ethiopian Airlines finalize strategic partnership agreement

13th May 2019 | Elizabeth Sasu The Government of Ghana has finalized its strategic partnership agreement with Ethiopian Airlines for the establishment of a new flag carrier, B&FT sources have confirmed. The sources say, under the agreement signed last week, Ethiopian Airlines will hold a 49 per cent stake in the new entity, while the Government of Ghana (GoG), will hold the rest of the shares; invest initially in the new enterprise, and then offload the shares to local investors who have […]

todayAugust 16, 2021 16

Post comments (0)

Leave a reply

Your email address will not be published. Required fields are marked *


0%